Consultancy Services //
By studying innovation in culture, brands and consumer behaviour, Nulune helps you establish nuances in your market so you can engage with brand successfully across retail, marketing and lifestyle sectors including fashion, travel, wellness, food&drink, finance & beauty.
Nulune can provide consultancy in the following:
- Degrowth Strategy
- Brand Strategy & Positioning
- Retail Strategy & Customer Experience
- Copywriting, Content Creation & Thought Leadership
- Market Research & Trend Research
Brand Strategy & Management //
What is your brand's emotional IQ? How do you connect with audience and what platform is right for you? How do you disrupt your market with a compelling story and advantage?
By analysing market research, trends and consumer behaviour, we can work with you to develop a brand positioning that is competitive in today’s saturated market. We will work with you to elevate your USP and facets of your brand that make you stand out from competitors and connect with your target consumers.
A brand story is how you connect with your target audience. It is the emotional glue between your brand purpose and the people who you wish to supply your product or service to. We help you develop a story that sets you a part, including a brand essence, brand pillars, tone of voice and tagline. We can help you translate your brand story into a marketing or retail strategy.
We work with you to develop a strategy to bring your brand to life in a store experience that connects with your audience in a way that is engaging, meaningful and memorable. From a store launch or to a pop-up experience, I can help you strategise to optimise the power of a physical space and build a community.
Understand the future. Trend insights are a powerful asset to your business as by staying ahead, you are able to make informed decisions about the direction of your brand and business, and how to stay relevant with your consumers.
Bespoke Trend Insights Report
Are you a business wanting to get a deeper understanding of your target market and how to disrupt the future? We can present to you the future trends in your industry and help you use these insights to inform the strategic direction of your business. From marketing to brand communication, to product development, we can work with you to distill insights into tangible action points so you can navigate the future with confidence relevancy.
Are you a research team looking for additional support? Or a business looking to tap into a niche and growing market? If you are time pushed, we can assist you with market research and produce an insights report that delves deeper into your target market and consumer to help you streamline your business.
Writing & Thought leadership //
How you communicate to your target audience by written word is one of the most important part of your overall strategy and brand storytelling. How do you take ownership when it comes to your copy and written communication?
Done effectively, great copywriting can be an iconic part of your brand communication and can create a lasting connection between your brand and your audience. We can help you develop taglines, produce product naming and website copy.
Blog Writing & Content Creation
One of the most powerful ways to build brand awareness, whilst ensuring relevancy to your consumer is through content creation and consistent blogging. We can contribute to blog content, thought leadership or ghost write articles on your behalf.